Brinda Roopak - Product Designer

✋🏻 Hey, I'm Brinda

Product

Product

Product

designer

designer

designer

I design thoughtful product experiences that turn complexity into clarity, usefulness, and lasting impact.

Who Am I

The

human

behind

all

this

hustle

About me

Hey, I’m Brinda, a Senior Product Designer with 8+ years of experience designing AI-powered, enterprise, and consumer products. I enjoy taking complex systems, data-heavy workflows, and evolving product requirements and turning them into experiences that feel clear, intuitive, and genuinely useful.

Over the years, I’ve worked across research, product strategy, UX, visual design, design systems, and delivery, collaborating closely with product, engineering, and business teams. More recently, my work has focused on AI-enabled enterprise products, including survey authoring, decision-support dashboards, data visualization, and insight exploration, always with the goal of making complex technology feel simpler and more human.

Tools & Stacks

  • Framer

    Build & Ship Websites

  • Cluade Design

    Explore & Experiment

  • Figma

    Layout & collaboration

  • Cursor

    Build & Code

  • Adobe Suite

    Creative Cloud

My Experience

Senior Product Designer

E2E Research - McKinsey & Company

2023 — Present

Senior Product Designer

E2E Research - McKinsey & Company

2023 — Present

Product Designer

FractalInk

2021 — 2023

Product Designer

FractalInk

2021 — 2023

ScreenRoot

UX/UI Designer

2019 — 2021

ScreenRoot

UX/UI Designer

2019 — 2021

Simple Process

How

every

project

comes

to

life

01

Discover & Research

Understand the problem, users, context, and constraints before defining the right direction.

02

Design & Refine

Turn insights into thoughtful experiences and workflows, iterate quickly, and refine through feedback.

03

Deliver & Launch

Translate designs into clear handoffs, collaborate with teams, and ensure quality through launch.

Testimonials

What

clients

think

of

working

together

  • “Brinda consistently elevated the quality of our work through her design expertise, collaboration, and commitment to quality.”

    Eleni Kursten

    Principal Product Manager, McKinsey & Co

  • “Her creativity, attention to detail, and collaborative approach have been invaluable in shaping our product experience.”

    Nicolette Rainone

    Senior Data Scientist, McKinsey & Co

  • “Brinda consistently delivered high-quality designs on time, bringing strong design perspectives while staying open to feedback and collaborative iteration.”

    Deepali Salwan

    Product Manager, McKinsey & Co

  • “Brinda brings creativity, precision, and a user-centric approach to complex products, significantly enhancing the overall user experience.”

    Laura Pineault

    Principal Data Scientist, McKinsey & Co

  • “Brinda consistently impresses with her speed and flexibility, delivering high-quality designs even under tight timelines.”

    Vanessa Merta Wright

    Product Manager, McKinsey & Co

  • “Brinda takes full ownership of her work without compromising timelines or quality, while bringing positive energy and strong collaboration to the team.”

    Sakshi Shahri

    Senior Designer, Dentsu

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